The Design Coach, LLC. Unveils Revolutionary Service Model Redefining the Role of Interior Design in Luxury Homeownership

Harvard, IL – June 20, 2025

The Design Coach, LLC., a national leader in luxury interior design and lifestyle services, proudly announces the launch of a groundbreaking service model that is transforming the traditional role of the interior designer. With the introduction of its innovative, three-part business unit structure—Design/Build, Design/Decoration, and Lifestyle/Maintenance—The Design Coach is setting a new standard for comprehensive support in luxury homeownership, from concept to completion and beyond.

This visionary model is designed to align with the full life cycle of a home and the evolving needs of high-net-worth clients. Whether orchestrating architectural details and construction oversight, curating and installing distinctive furnishings, or managing the seasonal and operational rhythms of a luxury property, The Design Coach now offers an unmatched continuum of service. This transformative approach ensures that the creativity, precision, and care invested by the firm mirrors the level of investment made by its discerning clientele.

“Our clients aren’t simply building homes—they’re crafting legacies and lifestyles,” said Philip Sassano, Managing Principal & Lead Designer of The Design Coach. “This new service model is our answer to the fragmented nature of traditional interior design. We’ve created a seamless, intentional process that integrates artistry, project leadership, and elite service into every stage of homeownership.”

Each of the three business units plays a vital role:

Design/Build: The foundation of legacy living, guiding clients through pre-acquisition consulting, architectural planning, construction detailing, and cabinetry design via the firm’s in-house studio, Revival Studios.

Design/Decoration: A bespoke furnishing and styling process that brings each space to life with refined selections, window treatments, lighting, and personalized touches—all rooted in the client’s lifestyle and story.

Lifestyle/Maintenance: A concierge-style offering that ensures every home is client-ready at all times, with seasonal upkeep, systems maintenance, vendor coordination, and luxury stocking and staging for both planned and spontaneous use.

Supported by a growing team of expert designers, project managers, property specialists, and lifestyle coordinators, The Design Coach’s new model is already delivering extraordinary results for clients across the country.

“This is more than just design—it’s the art of living well,” said Sassano. “We’re proud to be leading a new era of full-service partnership in luxury homeownership, ensuring that beauty, function, and comfort are consistently elevated at every touchpoint.”

To learn more about The Design Coach, LLC. and its services, visit www.thedesigncoach.com or follow @thedesigncoach on Instagram.

Media Contact:

Lauren Taylor

Director of Marketing & Lifestyle Operations

The Design Coach, LLC.

lauren@thedesigncoach.com