By: Matt Stewart / November 17, 2025 The dramatic spiral staircase includes elements that combine the aesthetics from the home’s first and second floors. What does it mean to be a visionary? It’s the ability to conceive ideas and possibilities before others see them—paired with the rare capacity to bring them to life with clarity, artistry and purpose. For Philip Sassano, Managing Principal and Creative Lead of The Design Coach , vision is not about chasing trends but about h

Harvard, IL | October 17th, 2025 At The Design Coach, we believe that great design is a reflection of who you are—and where you come from. That’s why we’re proud to share that our work is featured in Midwest Home, the stunning new book by photographer and author Ryan Hainey, whose artistic eye captures the authenticity, diversity, and quiet sophistication that define design in America’s heartland. Midwest Home is a richly photographed tribute to the quiet confidence and endur

Harvard, IL – June 20, 2025 The Design Coach, LLC., a national leader in luxury interior design and lifestyle services, proudly announces the launch of a groundbreaking service model that is transforming the traditional role of the interior designer. With the introduction of its innovative, three-part business unit structure—Design/Build, Design/Decoration, and Lifestyle/Maintenance—The Design Coach is setting a new standard for comprehensive support in luxury homeownership

By: Philip Sassano | April 2, 2025 Published by Lake & Country Magazine As a child, I remember the exhilaration of sprinting home from school almost every day, eager to immerse myself in a world of boundless creativity and personal expression. That memory of uncontainable excitement resonates with me even now, as a design and contracting professional with over 25 years of experience. Today, I am privileged to recreate that same sense of joy and limitless possibility for my cl

By: Design Chicago | Spring 2025 Philip Sassano of The Design Coach collaborated with master Chicago bar builder John Wray for this communal space for a client in Geneva Lake, Wisconsin. The client, who owns several prominent establishments in Chicago, wanted an old school, hyphenate Chicago-style pub with a clubby atmosphere. Geneva Lake has historically been a summer playground for Chicago business leaders, so it was a natural connection to create this pub where family and