
TUNE IN
LIVE!
SUNDAY MORNINGS AT 7AM CST
Exclusively on WLKG Lake 96.1 FM
Lake Geneva, Wisconsin
LISTEN ON

Whether you’re a long-time listener of the radio show or discovering us for the very first time—welcome!
We’re excited to introduce a new addition to our website experience, created to give you a deeper dive into the ideas, inspiration,
and conversations we bring to the air each week.
Inside this section you’ll find expanded show outlines, resources, and creative prompts designed to help you educate, empower, and elevate your life through and by design—a core philosophy of Design U. Design U is rooted in the belief that great design isn’t reserved for professionals alone; it’s a mindset and a skill set that anyone can cultivate. Our goal is to demystify the process, share practical tools, and inspire confident decision-making so you can shape spaces—and experiences—that truly reflect who you are.
Explore the topics that resonate with you, revisit past segments, and uncover new ways to bring creativity and intention into your everyday living. We’d love to hear from you—share your questions, thoughts, or topic ideas with us via email, and let us know what you’d like us to cover next.
Dive in. Listen along. Engage with the material.
Be part of the conversation and the creative journey.
Enjoy the show, the radio briefs, and our original perspective on interior design, construction, and the art of living well by design.
Design on,
Philip Sassano
Managing Principal | The Design Coach, LLC.


The Power of
Tactful Confrontation
We like to think staying polite keeps the peace—but in design (and in life), avoidance is usually just conflict on layaway. On today’s show, we break down why tactful confrontation beats “smile and nod… until you explode,” and how clear, direct communication actually protects relationships, budgets, and timelines. From client scope creep to spousal design standoffs, we’re sharing research-backed tools and real-world scripts you can use immediately—without burning bridges. Because the most beautiful spaces aren’t created by people who always agree, but by people who know how to disagree well.









