Celebrating the Soul of the Heartland: Ryan Hainey’s Midwest Home Debuts Featuring The Design Coach
- Philip Sassano
- Oct 17
- 1 min read
Harvard, IL | October 17th, 2025
At The Design Coach, we believe that great design is a reflection of who you are—and where you come from. That’s why we’re proud to share that our work is featured in Midwest Home, the stunning new book by photographer and author Ryan Hainey, whose artistic eye captures the authenticity, diversity, and quiet sophistication that define design in America’s heartland.
Midwest Home is a richly photographed tribute to the quiet confidence and enduring charm of Midwestern interior design. Featuring 20 homes ranging from lakeside retreats to sleek city lofts, the book captures the full spectrum of style across America’s heartland and celebrates how architecture responds to place, climate, and culture.
Through thoughtful essays and striking images, author and photographer Ryan Hainey brings to light the distinct ethos of Midwestern design, which is rooted in honesty, place, and permanence. Far from being derivative of coastal trends, these homes speak their own language: one of sustainability, practicality, and beauty born of restraint.
Being included in Midwest Home is both an honor and a reminder of why we do what we do—to elevate the way people live, and to celebrate the art of being “all in” on a life well designed.
Midwest Home is available for pre-order on Amazon, and is being released on March 28, 2026.
Media Contact:
Lauren Taylor
Director of Marketing & Lifestyle Operations
The Design Coach, LLC
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